8 Steps to More Effectively Share a Message Step 2: Create an Infographic

Once you have created your outline, it is simple to design an infographic. This is a, well, graphic that basically has your outline on it. Like this:

I use Canva to design my infographic. They have many free designs from which to choose, including designs for infographics. The great thing about Canva is you can choose a template for the specific use & it is the right size for that format. For example, if you need a new header for your Facebook page, they have a template for that as well as a Twitter header, etc. You don’t have to guess what the correct size is for your need.

Design Graphics at One Time

I try to design various graphics at the same time so they all match. Yes, I know how OCD that sounds. Guilty! This, however, enables me to brand each series I create. You notice the infographic & the blog graphic have the same colors & line design. Ta-da! I am also able to design a graphic for Facebook, Twitter, Linkedin, & more. All the same design that has been plugged into a new template.

Creating the Infographic

The infographic is basically my outline. I make sure it has enough information so anyone that only sees this one part of the process is able to apply the lessons offered in the infographic. I ALWAYS make sure each step of this message sharing process not only supports & builds on all the other steps but is able to stand alone & help my audience, even in a limited way. An infographic doesn’t offer a whole lot of information but I make certain that small paragraph is powerful. And hopefully causes the reader to want to learn more.

Why Bother?

So why bother with an infographic? First, you can use it as a teaser for your upcoming series. Share it on social media the week before your series begins. I also share it on Pinterest with a teaser before the series begins & then again with a link to my blog once the series has started. I pot it on my blog to let subscribers & potential subscribers know this series is coming. I send it to my mailing list. And on & on.

Rack Cards

You can also have your infographic printed as a rack card that you place on your product table when you have a speaking engagement. Rack cards give your audience a free takeaway that invites them to visit your blog for more information.

As you can see, infographics play an important role in the process of effectively sharing your message & are well worth the time to design.

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